A) FROG AND TOAD RETAIL SHOP - Designed to tie into the client's visual look, this retail shop enhanced the branding of the client in a high traffic outlet in Times Square. Located on the store's street level, shop features client logo, merchandise and ticket information. Shop also featured interactive elements such as the "Snail Mail Box" that supports client branding.

B) GEOFFREY-TRON ANIMATED ADVERTISING in TIMES SQUARE - Client receives Times Square advertising on GEOFFREY-TRON throughout the day. :60 second animated spots, running throughout the day during the 6-month promotion.

C) EMAIL BLASTS - sponsorship with special offer sent to all corporate partners and employees.

D) CAST APPEARANCES - Show is featured in seasonal appearances at the venue. Appearances are advertised and coordinated with press outreach.

E) ADVERTISING SNIPING - Show logo was included in all advertising placed by partner.

A YEAR WITH FROG AND TOAD sought out a partnership that would allow maximum exposure and highest media value, at no cost to the client. As one of the world's premier family-oriented companies that maintains a strong community outreach, TOYS R US and its media programs were suited to the clients needs.

HHC oversaw all aspects of the promotion including negotiation of partnership, creative, administrative and media.

A YEAR WITH FROG AND TOAD received terrific branding within Times Square and within the store, thus ensuring millions of impressions over the run of the promotion. By negotiating the distribution of partner's collateral at the theatre venue, this promotion was made possible at no cost to the client. Partner was extremely pleased with traffic driven to the store from the theatre, and with the sales from merchandise in the shop.