A) ADVENTURES WITH FROG AND TOAD: This centerpiece exhibition for CMOM's Summer and Fall 2003 programming was developed in concert with the client - the Broadway musical A Year With Frog and Toad. To support the client's mission of language development and literacy through the vital medium of live theater, CMOM's exhibition is designed to be engaging with interactive elements, sing-alongs, readings, and programming. Exhibit will tour nation-wide in 2004 (thus assisting in branding the future national tours of this production.

B) CAST APPEARANCES: Weekly appearances in CMOM's theatre by members of the Broadway company of A Year With Frog and Toad. Weekly schedule of events supported by media and press outreach.

C) PAGE TO STAGE SYMPOSIUM: CMOM hosting a symposium of theatre artists where topics include the process of turning literature for children into theatre for families.

D) LETTER TO MEMBERS: Assisted CMOM in composing and sending special offer letter to their member and sponsor base of 10,000.

E) EMAIL BLASTS - sent special offer to member, corporate partners and employees.

F) ADVERTISING SNIPING - Show logo included in all advertising placed by partner.

A YEAR WITH FROG AND TOAD sought out a partnership with a well-branded, trusted educational commodity, allowing maximum exposure, highest media value and goodwill towards the community, at no cost to the client. As one of the world's premier family-oriented companies that maintains a strong community outreach, THE CHILDRENS MUSEUM OF MANHATTAN and its programs were suited to the clients needs.

HHC oversaw all aspects of the promotion including negotiation of partnership, creative, administrative and media.

A YEAR WITH FROG AND TOAD receives terrific branding to the member base and visitors to the Museum. Partnership includes on-site exhibits, press and advertising inclusion and non-traditional media exposure, thus ensuring millions of impressions over the run of the promotion. By negotiating the distribution of partner's collateral at the theatre venue, this promotion was made possible at no cost to the client.