CASE PROFILE: HARLEM SONG

HARLEM SONG

CASE PROFILE
Client: HARLEM SONG
Promotional Partner: MCDONALD'S

Profile:
A) Tray Liner advertising at 210 locations in Manhattan - HARLEM SONG promoted on paper tray liners during the entire month of October 2002.

B) In-store Poster Placement - HARLEM SONG signage in 20 Harlem area McDonald's

C) In-Store Flyer Placement - HARLEM SONG flyers promoting a discount distributed in-store at 20 Harlem McDonald's locations.
 

Strategy:
HARLEM SONG sought out a partnership that would allow maximum exposure and highest media value, at no cost to the client. As one of the world's premier family-oriented companies that maintains a strong community outreach, McDonald's and its media programs were suited to the clients needs.

Implementation:
HHC oversaw all aspects of the promotion including creative, administrative and media.

Results:
HARLEM SONG was the first live theatre attraction to advertise in all 210 locations in Manhattan, thus ensuring over one million impressions. By negotiating the inclusion of the partner's logo in a select advertising schedule, this promotion was made possible at no cost to the client (a FIRST in theatre history).

© 2010 HHC Marketing. All Rights Reserved.